P Diddy-otherwise known as Puff Daddy, Puffy, Diddy, ‘whatever-the-hell-else-he-feels-like-this-week’- is back.
Not that he ever really went anywhere. More’s the pity.
He’s releasing new single ‘Last Night’, taken from his Gold Certified album ‘Press Pla’y, on the 12th of March.
Featuring American R’n’B starlet Keyshia Cole, it’s a rather subdued affair for one of Hip Hop’s greatest exponents. In fact, subdued is being generous.
Bloody boring is more apt. Its soporific, monotonous beat is enough to send even the most raving insomniac to sleep. It’s dull, samey and, frankly, utterly forgettable.
Coles vocals are textbook pretty, sure enough, but they do absolutely nothing by way of injecting any ‘life’ into what is a very poor effort from the Daddy (or should that be Diddy?) of American R’n’B.
Buy if you’re a dedicated bad boy (or girl) for life-or the sleeping pills have stopped working. Otherwise? Don’t bother forking out your hard earned cash; it’s really not worth it.
Written for Entertainment Wise